Sunday, November 15, 2009
A well known leather chypre that, from what I have learned, was originally marketed to women, then was promoted as a masculine. That too is amazing since I find Aramis to be totally masculine in every way. Aramis is distinct and powerful with a signature aroma. There's no mistaking it for anything else. Aldehydes and gardenia sandblasted with cumin is an attention getter. How about some earthy sandal joined with jasmin? No? Surely leathery amber, moss and musk will do the trick. Yes...of course it will. It's popularity and exposure over 4 decades has the liability of getting tagged with being dated. That stands to reason. HOWEVER......if Aramis were never released and came on the market today, it would be hailed as a provocative retro-niche masculine and found only on high-end website retailers.