I have to say that this is even a weird one for The Serge to release. I can't say it's a "good" weird because I would be lying. I'd also miss the mark if I said it was horrible, so somewhere in between that enormous landscape falls L'Eau Froide.
What immediately strikes me is the neutrality of the incense rendition and the interplay of mint. Rather than the suggestion of "cold", I get an accord that is seemingly disinterested in me, if that were possible. This is truly aloof and I detect no metallic agenda which normally affords me that perception.
The opening on me is the minty incense. It becomes more focused in the first 10 minutes or so before any transitions begin. This isn't smoky either, which I find a bit strange and somehow the incense is identifiable as such, but without the usual trappings of haziness. There is a balsamic quality to the accord which seems to bind the menthol and incense.
I wish it smelled like the brine that whistles through your car windows when you're only a few miles from shore. I love that smell since my youth at the Jersey shore, but sadly this isn't close.
L'Eau Froide is a rather forgettable effort from The Serge. It feels more like a mid priced designer scent during my wearings. I expect more from this house and also for the price. It's not a bad scent by any stretch, but there's nothing here to move, impress or provoke me into considering it.
Sillage is average and longevity is approximately 4 hours on my skin. Neutral rating from Aromi for The Serge and his latest offering.